IKEA is launching its virtual reality app this fall

Ikea’s been playing with augmented reality (AR) for a few years now – in 2014 they released an AR catalog so shoppers could see what furniture would look like in their homes without ever leaving their couch. Now they’re teaming up with technology giant Apple to create an AR app. Leader of Digital Transformation at Inter Ikea Michael Valdsgaard claims this will be the “first augmented reality app that will enable you to make buying decisions.”

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