LEGO runs into stumbling blocks on its path to greener bricks

LEGO wants to make everything awesome for the planet. In 2015, the Danish toy-maker pledged to spend $150 million and hire more than than 100 extra staffers to research and develop sustainable alternatives to the petrochemical-based plastics it uses to make its signature building blocks. The goal, the company said then, was to transition to either a bio-based version of acrylonitrile-butadiene-styrene, its current primary raw material, or a polymer with a lower environmental footprint by 2030.



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